Brand setup
Enable App Install
On a Non-direct hire or Direct hire UGC campaign:
- Turn on App Install (or web visit) in the campaign form.
- Set display name, icon, store links, and Android package when relevant.
- Save the campaign — Thspian sets up Circuul and issues an app token.
App Install Token
On the brand campaign detail page you’ll see App Install Token.
- Copy the token (it usually starts with
cat_…) into your app’s Circuul setup. - Treat it as a public campaign ID (not a password), but don’t reuse one token across unrelated apps.
- Sandbox tokens only work in test environments.
If you lost the token, use Rotate token on the campaign (or ask support) to issue a new one.
Creator flow
When you approve a creator:
- They get a unique share link.
- Their install rate is based on the campaign’s influencer tier and whether they have a creator subscription.
- They promote the link; attributed installs pay into their earnings.
Budget (float)
Install CPA comes out of the campaign’s float. Keep float topped up so attributions aren’t paused. You’ll be prompted in the brand dashboard when you need to add funds.
Need help in the dashboard?
On the campaign page, use Need help? next to the token card — it opens these docs.